In 2016 the Festival recognised an exciting new initiative between Title Sponsor AUDI and the Festival's AUDI-ence Award.
Richard Molloy, Head of Marketing for Audi Ireland presented the 2016 award to Paddy Breathnach, the director of the 2016 winning feature film Viva. The prize included an exclusive networking trip to the Berlinale in 2017 to promote the director’s work.
“I’m thrilled with this news,” said Paddy Breathnach. “Dublin is a great audience festival so getting this award means so much to us all. Viva has been a wonderful adventure and this helps keep the adventure going to help bring it to a wider audience.”
The Audience Award has been a part of the Festival for the past 10 years with previous winners including: