Picture House Outreach Programme Expands

ADIFF’s Picture House ignites the spark of cinema in some unusual venues

Audi Dublin International Film Festival’s Picture House programme delivers a real cinematic experience to spaces that are often untouched by city life and allowing many who can’t easily access the big screen to enjoy a film closer to home.  Picture House will now run three programmes a year in the Spring, Summer and Autumn.

This autumn’s main Picture House feature is a 50-year celebration of Barefoot in the Park, a musical comedy starring Jane Fonda and Robert Redford as a young couple finding their way and striking the right balance between responsibility and spontaneity in late-60s New York City.

Picture House venues include a range of care homes, day care centres and health care settings primarily focused on older audiences. Bringing some of the trappings of the classic big screen experience to these venues, ADIFF’s Picture House is a place where memories of stars, stories, show tunes and cinema trips of decades-gone-by are shared.

ADIFF Festival Director Gráinne Humphreys said “At our Picture House outreach events the power and importance of film in our lives and communities are undeniable and audiences are visibly transformed by the experience. I’m so proud that ADIFF is now able to bring great films to audiences that can’t easily share in the excitement of our annual festival three times a year. We’ll be continuing to roll out the programme to new venues during the coming months.”

Picture House patron Brenda Fricker said “Picture House is... hands down... one of the brightest things about this festival. I’ve seen it make the people we bring it to laugh, cry and remember. It engages them in a get together otherwise beyond their reach. I am complimented to be a close part of something that is so vital to a marginalised segment of our society.”

This year’s venues include Meath Community Unit, Cairdeas Day Care, Mater Post-Acute, St Luke's Hospital and St Mary’s Hospital Phoenix Park with more to be announced in the coming weeks. Picture House is part of a wider ADIFF outreach programme that brings film events to a range of communities and contexts that find accessing mainstream film events difficult and the 2018 festival will see events in collaboration with Merchant’s Quay, the Probation Office and those in Direct Provision.

If you’d like to find out more about partnering with Picture House/ADIFF Outreach as a venue email info@diff.ie.