DIFF Circle: Short Film Festival Strategy

Join Sharon Badal (Short Film Programmer, Tribeca Film Festival), Catherine Lyn Scott (Founder, London Flair PR), and Gráinne Humphreys for an online DIFF Circle event exploring festival strategies for your short film.

This 1hr 30 minute event is free and will take place online. It is supported by Screen Ireland and Dublin International Film Festival.

About Sharon Badal

Sharon Badal is a Short Film Programmer for the Tribeca Film Festival, screening over 1,500 submissions annually without losing her mind. She has been with the festival since its inception, and has produced special projects for various Tribeca entities since 1999, including the 2005 Sloan Film Summit for the Tribeca Film Institute. Sharon is a faculty member at New York University's renowned Tisch School of the Arts in the Kanbar Institute of Film and Television, teaching undergraduate courses in what she refers to as "the beginning and the end "of the filmmaking process - Producing Essentials and Film Distribution & Marketing.

In addition, Sharon team-teaches The Business of Producing for NYU's prestigious Stern School of Business. As the self-proclaimed "empress of short film," Sharon has served on the regional jury for the 2005 Student Academy Awards, and on the juries for the2006 Palm Springs International Festival of Short Films and the 2007 Worldwide Short Film Festival in Toronto. For the past four years, Sharon has dedicated much of her free time to working for The Leary Firefighters Foundation, founded by actor Denis Leary. In 2007, she worked primarily on the Foundation's New Orleans Firehouse Restoration Project as well as on its annual fundraiser, The Bash for New York's Bravest.

From her humble beginnings at age fourteen as an usher in her father's movie theatre, Sharon went on to hold executive positions in distribution for United Artists/MGM, Warner Brothers and Orion Pictures, and has worked on many live events, including projects for Walt Disney Feature Animation, ShowEast, Cinema Expo International, and the Independent Feature Film Market.

She received her B.F.A. in film and television production and her M.A. in cinema studies and business, both from New York University. She loves Coney Island, searching for alien life, and chocolate in any form. Sharon lives in New York City, and there's no place else she'd rather be.

About Catherine Lyn Scott

Publicist Catherine Lyn Scott has worked in Public Relations for over two decades; in 2008, she founded London Flair PR in Los Angeles, then opened a London Branch in 2012. Working between Los Angeles and London, in only eight years, Catherine and her team have helped clients garner 32 Oscar Nominations, 6 Oscar wins (including AN IRISH GOODBYE in 2023 and Riz Ahmed’s THE LONG GOODBYE in 2022), 2 Emmy wins, 5 BAFTA win and 12 BAFTA nominations.

London Flair PR specialises in short films but also works with features and talent wrangle for events and film festivals. They also represent actors in film and television. Some of the movies she has represented have starred Riz Ahmed, Catherine Deneuve, William Jackson-Harper, Melissa Leo, Will Ferrell, the late John Hurt and more. Over the past four years, publicity campaigns she has created have gone on to win three Academy Awards, achieve eight Oscar nominations and gain three BAFTA nominations.

As well as film publicity Scott creates personal publicity for actors, events and works with fantastic film festivals like Raindance.