Audi Announced as DIFF new Title Sponsor

Dublin International Film Festival today announced an exciting new three-year title sponsorship deal with Ireland’s leading premium car brand Audi.

From 2016, the prestigious film festival will be known as the Audi Dublin International Film Festival.

Gaby Smyth, Chair of the Festival Board, commented on how Audi was the ideal fit for the Festival: "We were impressed not only by the scale of their ambition, but also their passion for supporting and celebrating culture and their willingness to help in bringing the Festival to ever wider audiences".

"This new partnership marks the beginning of a fantastic new chapter for the festival. It's time now to focus on next year’s event, which is shaping up to be an exceptional programme. Since its inception in 2003, the festival has grown in breadth and quality of participation, recognition and international standing as can easily be evidenced through partnerships with brands such as Audi.”

Audi sees a strong brand fit with the Dublin International Film Festival and its attendees.  The brand has a long history of partnering with the creative arts, including the British Academy of Film and Television Arts, the Berlinale Festival and the Emmy Awards.

With the broad reach of the Audi brand and its longstanding association with the arts, the premium car manufacturer is confident that it can support the world-renowned film festival in reaching an even wider audience and improving the festival attendees’ experience.

Richard Molloy, Head of Product and Marketing at Audi Ireland, said: “The new partnership between Audi and the Dublin International Film Festival is an exciting coming together of brands that both share a deep appreciation for the craft of film-making. For us in particular, this is a natural extension of our own passion for innovation and creativity. We’re truly delighted to sponsor this internationally renowned film festival and join with the city in celebrating some of the world’s greatest actors and filmmakers.”

Plans are well underway for the 2016 Festival with some exciting pre-Christmas programme announcements imminent.

The Dublin International Film Festival is sponsored by Audi, and funded by The Arts Council and The Irish Film Board.

About Audi
Audi is Ireland's leading premium car brand. Vorsprung durch Technik combines, progression, sportiness and sophistication, and is at the core of Audi's car-building philosophy. Audi leads the way in technological and engineering excellence, pioneering new innovations, such as quattro, for a truly unique driving experience.