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THE TEAM
Gráinne Humphreys
Executive Festival Director
Gráinne has worked in film programming for over 20 years; she started her career working with young audiences with the Junior Dublin Film Festival in 1994. In 1995 she joined the IFI as Education Officer and expanded her role to include programming seasons on Andy Warhol, Agnès Varda and Harold Pinter. She became Assistant Director in 2001 and programmed both the Stranger Than Fiction Documentary Festival and the Dublin French Film Festival from 2002 to 2007. Among other projects, she co-edited Ireland into Film, a series of publications on a number of key Irish films.
She has served as a jury member on several international film festivals and has coordinated numerous Irish film seasons at international events. She is a Board Member of the Centre Culturel Irlandais in Paris and has been Festival Director of the Dublin International Film Festival since 2007.
Grainne was named Creative Businesswoman of the Year at the IMAGE PWC Businesswomen of the Year Awards 2024, and was welcomed as a member to the prestigious European Film Academy.
Rohan Berry Crickmar
Festival Manager
Rohan Berry Crickmar is a development producer, documentary producer, festival and industry events producer and S&D specialist, based in Ireland.
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He has produced or coproduced the documentary features Lost For Words (Dir: Hannah Papacek Harper) and Reality Is Not Enough (Dir: Paul Sng), as well as the documentaries Community Theatre (Dir: Lewis Baillie) and The Tomorrow That'll Come (Dir: Carla Shah). He has also worked on television projects with Canal+ and Warner Bros and commercial documentaries with Christian Dior, among others. Currently he is consulting on the debut documentary feature Our Imagined Islands of Croatian filmmaker Ana Grgić.
Genevieve Halbert
Marketing Manager (Maternity Cover)
Genevieve looks after the Festival's marketing, communication, and audience development activities.
Genevieve has ten years of experience in marketing and communications roles across the arts and non-profit sectors. She has previously worked with Médecins Sans Frontières (Doctors Without Borders) in Ireland, and with Penguin Random House and Condé Nast in the UK.
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A lover of film, she is passionate about the power of cinema to connect people and create shared experiences. She is particularly motivated by finding new ways to welcome audiences in, breaking down barriers to access and ensuring that as many people as possible can engage with and feel part of the festival.
Maev Moran
Marketing Manager
Maev’s focus is on marketing the festival, building creative campaigns to excite and engage new and returning audiences.
Maev joined DIFF in 2024, returning to Dublin from the UK with 7+ years’ experience in marketing and communications across arts, higher education and non-profit sectors, working with organisations including Bristol Old Vic Theatre, Curzon Cinema & Arts, FilmBath, and the University of Bristol.
Combined with freelance work, her diverse experience spans live theatre, live music and circus arts, film exhibition, sustainability, mental health, and community engagement.
Maev holds a passion for connecting audiences with unforgettable cultural experiences, and an abiding love of film, at the core of her work. She specialises in campaign planning and project management, design and content creation, brand development, and audience development.
Peggy Mac Hale
Programmer
Peggy works alongside Gráinne to programme the festival and runs our outreach programmes both in and out of the festival period.
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She first joined DIFF as a Junior Programmer in 2023 and ran the industry and events programme for the 2025 festival.
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Her background is in Film Studies & Contemporary English Literature and she has been heavily involved in student and amateur short film production, as well as festival production.
Carole Lakes
Accounts Officer
Carole is a Chartered Accountant who worked for many years in the Retail Sector including at Switzers and Brown Thomas. She started working in the Arts Sector several years ago, joining the Dublin Fringe Festival in May 2019 and the Dublin International Film Festival in December 2019.
Imogen Kavanagh
Head of Commercial and Marketing
Imogen leads the festival's commercial partnerships, marketing strategy, audience development, and brand growth. Drawing on a career at some of the world's leading cultural and arts institutions, Imogen brings extensive experience in building high-value partnerships and connecting audiences with exceptional cultural experiences.
Prior to joining DIFF, Imogen held roles at the Irish Museum of Modern Art (IMMA) and Sotheby's UK and Ireland, where she worked at the intersection of cultural philanthropy, audience engagement, and art sales and client development. Her experience across the visual arts and international art market has shaped a collaborative and strategic approach to cultivating stakeholder relationships and delivering meaningful value for partners and audiences alike.
Combining commercial expertise with a deep commitment to the arts, Imogen works to strengthen DIFF's position as a leading international film festival, fostering partnerships and audience connections that support the festival's continued growth and cultural impact.