How storytelling techniques shift between commercials, TV and features
From 30 Seconds to 90 Minutes explores how storytelling shifts across commercials, television, and feature films. Bringing together filmmakers working across these formats, this panel considers how creative ideas, visual approaches, workflows, and decision-making evolve with scale and scope. From the precision of short-form advertising to the demands of long-form screen storytelling, the conversation will examine the creative, technical, and collaborative adjustments required throughout production and post-production, and what working across formats can teach storytellers about craft, efficiency, and creative ambition.

CPI (Commercial Producers Ireland) is the voluntary organisation of independent Irish commercial production and post-production companies.