Set in 1956, Hello Betty follows Emmi Creola, a talented copywriter who defies a male dominated workplace by inventing “Betty Bossi”, a fictional housewife who becomes Switzerland’s culinary icon. As Betty’s popularity skyrockets, Emmi struggles to balance the expectations of her public persona with her role as a wife, mother and professional. A warm and humorous portrait of the 1950s, Hello Betty explores female ambition, identity and the timeless tension between public image and private life.