Lionel Baier's insightful documentary follows Marianne Bruchez and a small group of fellow activists as they attempt to organise the first Pride parade in their small provincial town in 2001. Amid refused permits, local protesters associating “queers” with “devils”, and the gay community itself accusing them of being “too timid”, Marianne, a thirty-year-old woman with no previous experience as a gay activist, suddenly finds herself making front-page news and unwelcome high-profile media visibility.